In the light of social media, social networking and crowd-sourcing, and being supported by human-centric approaches, the UXModeler project aims to revolutionize the role of end-users in order to improve their experiences with a product, service or system while it applies the open innovation concepts in design.

UXModeler as a Massive Open Online UX Living Lab empowers users as one major source of innovation and facilitates a meaningful dialogue between distributed teams of designers, developers, stakeholders, and end-users to study the human aspects of the design process during iterative processes of innovation.

User research done through UXModeler can lead to better design in which the efficiency, effectiveness and user satisfaction have been increased.

 image from: https://greatwithtalent.me/2014/06/23/utilising-your-brand-in-staff-engagement-initiatives/
(image from GreatWithTalent)